Product Designer transforming complex data into meaningful experiences

With 10+ years of experience turning complex data into intuitive tools. I've led design at Oracle, Envato, and startups—crafting AI-driven solutions with real business impact.

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What I'm Focused On

  • Strategic Design Leadership

    Setting the strategy with roadmaps, focused bets, and north-star metrics that align design with business goals.

  • Ruthless Prioritization

    Ensuring only the work that moves the needle ships. Balancing speed with quality to drive impact where it matters most.

  • Rapid Prototyping & Testing

    Testing early and often to validate ideas before investing engineering resources.

Skills & Expertise

Product Strategy

  • Problem framing
  • Design for business impact
  • Lean discovery
  • Systems thinking

Research & Discovery

  • User & stakeholder interviews
  • Insight synthesis
  • Usability testing
  • Rapid validation

Design Execution

  • End-to-end UX leadership
  • Design systems
  • Information architecture
  • Interaction design

AI & Prototyping

  • AI-powered prototyping
  • Data visualization
  • Prompt design

Selected Projects

AI-Powered Reporting Platform

Principal UX Designer | Oracle | 2022

Led the design of an AI-assisted reporting application for law enforcement that transformed how officers document incidents.

  • Reduced reporting time by 60%, allowing officers to spend more time in the field
  • Designed voice input, data integration, and transcription features to auto-generate reports
  • Transformed officers from report authors to editors, improving accuracy and efficiency

5G Network Planning Dashboard

Principal UX Designer | Oracle | 2021

Created a predictive analytics platform that helps telecom engineers simulate, plan, and optimize 5G capacity at scale.

  • Designed visualizations that made complex network data understandable to non-technical stakeholders
  • Built intuitive interfaces for simulation and bottleneck analysis across large networks
  • Created a system that supports data-driven decision making for large-scale infrastructure planning

COVID-19 Genomic Surveillance Platform

Principal UX Designer | Oracle + Oxford University | 2021

Led UX for a global platform enabling researchers to detect and track COVID-19 variants across populations in real-time.

  • Accelerated genomic processing from weeks to just 4 hours
  • Designed intuitive dashboards that helped researchers identify variant patterns
  • Created visualizations that communicated complex genetic data to public health officials

Creative Platform Redesign

Sr. UX Designer | Envato | 2020

Led the UX redesign of Placeit, a design platform used by millions to create branded content through customizable templates and AI tools.

  • Improved payment flow, increasing conversion by 15%
  • Enhanced mobile and video editing experience for 4M+ monthly users
  • Implemented data-driven testing with analysts to validate design decisions
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Current Experience

Early-Stage Startup Platform

Product Designer | 2024-Present

Leading end-to-end design at a startup connecting SOP execution with financial insights, working directly with CEO and PM on strategy.

  • Designing AI tools that simplify insights for non-technical users
  • Running rapid validation loops to identify high-value features
  • Creating artifacts that align engineering and business stakeholders

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